Top 5 Apparel Apps on iOS in Slovakia - Q4 2023

In the fourth quarter of 2023, the top five apparel apps on the iOS platform in Slovakia exhibited a range of performance trends in downloads and weekly active users. Here’s a closer look at each app's performance, based on data from Sensor Tower.

ABOUT YOU Outlet saw fluctuating download numbers, beginning the quarter with around 4.8K downloads in late September and peaking at 5.1K in early October. However, downloads dipped to approximately 2K in mid-December before slightly rebounding to 2.9K by the end of the quarter. Weekly active users displayed a similar pattern, starting at around 14.8K and experiencing a gradual decline to 11.7K in late November. A slight recovery was observed towards the end of December, with active users reaching about 13.1K.

SHEIN - Shopping Online experienced a notable surge in downloads, particularly in late October with a peak of approximately 7.8K. This was followed by a decline, with downloads dropping to around 1.2K by mid-December. Weekly active users also saw significant activity, starting at 33.7K in late September and peaking at 41.5K in late October. The quarter ended with an uptick, reaching 37.1K active users by late December.

Vinted: Sell vintage clothes had a relatively stable quarter in terms of downloads, starting with 2.9K in late September and peaking at 3.5K in mid-October. Downloads then gradually declined to 1.6K by mid-December before slightly increasing to 2.5K by the end of the quarter. Weekly active users showed a similar trend, starting at 58.4K and peaking at 62.2K in mid-October. However, there was a noticeable decline towards the end of the quarter, with active users dropping to around 48.5K.

ABOUT YOU Online Fashion Shop saw a peak in downloads in mid-November with approximately 4.1K downloads. The quarter began with around 1.2K downloads and ended with 1.7K in late December. Weekly active users showed fluctuations, starting at 10.5K in late September, peaking at 13.6K in late October, and then declining to 8.5K by mid-December before a slight increase to 9.1K by the end of December.

Reserved also displayed varied trends, beginning the quarter with around 1.8K downloads and peaking at 3K in mid-November. Downloads then tapered off to approximately 1.3K by the end of December. Weekly active users started at 10K and saw a peak of 10.8K in mid-November, maintaining around 10K towards the end of the quarter.

These insights highlight the dynamic nature of user engagement and app performance in the apparel sector on the iOS platform in Slovakia. For more detailed insights and data, visit Sensor Tower.