Top 5 Apparel Apps on iOS in Sweden Q4 2023

Throughout the fourth quarter of 2023, the top 5 apparel apps on the iOS platform in Sweden demonstrated varied performance trends in downloads and weekly active users. Here’s a detailed look at how each app fared:

Vinted: Sell vintage clothes saw a fluctuating trend in downloads, peaking at around 28K in the week of October 23 and dropping to approximately 7.4K by the week of December 25. The app maintained a steady number of weekly active users, starting at 119K and ending the quarter at 121K.

SHEIN - Shopping Online experienced a steady decline in downloads, from 5.3K in early October to about 4.7K by the end of December. Despite this, the app had a robust number of weekly active users, beginning the quarter at 299K and closing with 259K.

H&M - we love fashion exhibited a notable spike in downloads, particularly in mid-October and mid-December, reaching up to 5.8K. Weekly active users showed a consistent presence, with a peak of 97K during the week of November 20.

Zalando – Online fashion had a consistent download rate, with notable increases mid-quarter, especially around November 20, reaching up to 5.4K. Weekly active users grew steadily from 86K at the beginning of the quarter to 123K by mid-November.

CIDER - Clothing & Fashion experienced a varied download trend, peaking at about 4.1K at the end of September and dropping to around 1.8K by late December. The app's weekly active users remained relatively stable, starting at 14K and ending the quarter at 12K.

These insights into the top 5 apparel apps on iOS in Sweden for Q4 2023 come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.