Top 5 Apparel Apps on iOS in Russia: Q4 2023 Performance

In Q4 2023, the top 5 apparel apps on the iOS platform in Russia showcased varied performance trends in downloads and weekly active users. Below is a detailed analysis of each app's metrics:

SHEIN - Shopping Online saw its downloads fluctuate throughout the quarter, peaking at 6K in the week of December 4. Active users had a significant jump to 130K in the week of October 30 but generally trended downward, closing the quarter at around 68K.

Acloset - AI Fashion Assistant experienced a notable spike in downloads, reaching 15K in the week of November 6. Weekly active users followed a similar pattern, peaking at 14K the same week. The app ended the quarter with approximately 9K active users.

ZARA maintained a steady download rate, with a notable peak of 2K in the week of December 4. Active users saw a significant increase to 8.5K in the week of October 30 but displayed variability, ending the quarter at 5.5K.

ASOS - Discover Fashion Online had relatively stable download numbers, peaking at 1.8K in the week of November 20. Active users reached their highest point at nearly 5.9K the same week before experiencing some fluctuations and ending the quarter at 3.6K.

MANGO - Online fashion showed consistent download figures, with a peak of 1.6K in the week of November 20. Active users remained fairly stable throughout the quarter, averaging around 10K, with minor fluctuations.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.