Top 5 Apparel Apps on iOS in Oceania in Q4 2023

The fourth quarter of 2023 saw interesting trends in the performance of the top 5 apparel apps on iOS in Oceania. Here’s a detailed look at the weekly downloads and active user statistics, based on data from Sensor Tower.

SHEIN - Shopping Online recorded a stable increase in weekly downloads, peaking at around 29.8K in the week of October 30. The app experienced fluctuations in active users, with a notable decline from approximately 529.9K in late September to 467.1K by the end of December.

Nike: Shoes, Apparel, Stories had a varied download trend, with a high of 16.5K in the week of November 20. Active users saw a slight dip from 146.2K in late September to 137.3K at the end of the quarter.

CIDER - Clothing & Fashion experienced a downward trend in downloads, starting with 11.1K in late September and dropping to about 4.2K by the end of December. Active users also showed a similar decline, from 35.7K to 31.4K over the same period.

Cotton On had consistent download numbers, with a peak of approximately 7.4K in the last week of December. Active users remained relatively stable, fluctuating slightly around the 40K mark throughout the quarter.

Lastly, LSKD saw significant spikes in downloads, particularly in the week of November 6 with around 30.3K. However, there was no active user data available for this app.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.