Top 5 iOS Apparel Apps in New Zealand Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps on iOS in New Zealand showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at how each app fared during this period.

SHEIN - Shopping Online displayed a consistent increase in weekly downloads, starting at around 2.8K in late September and peaking at about 4K in the final week of December. Active users also remained relatively stable, fluctuating between 50K and 55K throughout the quarter.

JD Sports saw a steady rise in weekly downloads, beginning at nearly 1K and reaching over 1.5K by the end of December. Active users followed a similar upward trend, growing from approximately 3.3K to over 4.3K during the same period.

Glassons experienced a stable pattern in weekly downloads, with numbers hovering between 800 and 1.3K. The app’s active users were consistently around 10.7K, showing minor fluctuations but maintaining a steady base.

CIDER - Clothing & Fashion had a noticeable decline in weekly downloads, starting at around 2K in late September and dropping to just under 600 by the last week of December. Active users also decreased from approximately 3.8K to just below 3K within the quarter.

LSKD showed a dynamic trend in weekly downloads, with a significant spike reaching over 4K in early November, followed by a drop to around 200 by mid-December.

For more detailed insights and data, visit Sensor Tower.