Top 5 Apparel Apps on iOS in Norway: Q4 2023 Performance

In the fourth quarter of 2023, the top 5 apparel apps on iOS in Norway displayed diverse trends in terms of downloads and weekly active users. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.

SHEIN - Shopping Online experienced fluctuating download numbers throughout the quarter. The highest downloads were recorded in mid-October with approximately 2.9K, while the lowest point was in mid-December with around 1.4K. Despite the variations in downloads, weekly active users remained relatively stable, peaking at around 49.2K in early October and closing the quarter at around 48.3K.

Zalando – Online fashion saw a notable increase in downloads towards the end of November, reaching a peak of about 2.7K. Weekly active users saw a significant rise in mid-November, peaking at approximately 80.4K, before stabilizing around 56.8K by the end of December.

H&M - we love fashion showed impressive download numbers in mid-November, hitting around 2.8K. However, the downloads dipped to approximately 1.2K in early December. The app’s weekly active users peaked at around 58.7K in mid-November and saw a slight decline to approximately 43.6K by the end of December.

CIDER - Clothing & Fashion had its highest download numbers at the beginning of the quarter with about 3.6K, but this number gradually declined to around 1.2K by the end of December. Weekly active users followed a similar trend, starting at approximately 9.5K and ending the quarter at around 7.8K.

Finally, LightInTheBox saw a steady decrease in downloads throughout the quarter, from about 2.1K in early October to approximately 400 by the end of December. Weekly active users also showed a declining trend, starting at around 7K and dropping to approximately 4.6K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.