Top 5 Apparel Apps on iOS in Netherlands Q4 2023

Throughout the fourth quarter of 2023, the top 5 apparel apps on iOS in the Netherlands demonstrated varied performance in terms of downloads and weekly active users. Here’s a closer look at the key metrics for each app, based on Sensor Tower data.

Vinted: Sell vintage clothes saw a fluctuating trend in downloads, peaking at 24.4K in the week of October 23 and then gradually declining to around 9.1K by the end of December. Weekly active users for the app started at 959K at the end of September and slightly dipped to 871K by the end of December.

SHEIN - Shopping Online experienced a steady decrease in downloads over the quarter, starting from 9.9K in late September and dropping to 5.6K by the end of December. Weekly active users also showed a downward trend, starting at 529K and ending the quarter at 388K.

Gymshark: Shop Gym Clothes had an interesting pattern in downloads, with a significant spike to 48.4K during the week of November 13. However, this was followed by a drop, ending the quarter with 1.4K downloads. Weekly active users mirrored this trend, peaking at 57K in mid-November before stabilizing around 15K by the end of December.

Zalando – Online fashion maintained a relatively stable download rate throughout the quarter, with a notable peak of 9.6K in the week of October 23. Active users showed a slight increase from 139K in late September to 175K in the week of November 20, before settling at 132K by the end of December.

C&A Mode Online Shop experienced a varied download trend, with a high of 13.1K in the week of October 9, followed by fluctuations and ending at 2.6K in the final week of December. Active users for C&A Mode Online Shop started at 7.3K and peaked at 16.8K in early October, then saw a decline to 10.3K by the end of the quarter.

These insights are derived from Sensor Tower data. For more detailed analysis and additional insights, visit Sensor Tower.