Top 5 Apparel Apps on iOS in Nigeria Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps on the iOS platform in Nigeria showed varied performance in terms of downloads and active users. The data, sourced from Sensor Tower, provides insights into weekly trends for these leading apps.

SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, peaking at 5.7K in the week of November 13. The app's weekly active users also showed a significant increase, reaching a high of approximately 36.9K before tapering to 31.8K by the end of December.

Miskay, despite being a newer entrant, experienced a notable spike in weekly downloads, hitting 2.6K in mid-November. However, it witnessed a decline towards the end of the quarter, with downloads dropping to around 295.

Lyst: Shop Fashion Brands had a more stable performance with weekly downloads peaking at 912 in late September. The app's active users saw a slight decline from 3.7K to 2.6K over the quarter, indicating a gradual decrease in user engagement.

FARFETCH - Shop Luxury Fashion showed a steady increase in weekly downloads, reaching a peak of 723 in the week of November 20. Weekly active users also rose from 493 to 908 during the same period before settling at 575 by the end of December.

Fashion Nova - Online Shopping maintained a consistent download rate throughout the quarter, peaking at 831 in late November. The app's active users also increased to 3.6K during the same period, before dropping slightly to 2.9K by the end of the year.

For more detailed insights and trends, visit Sensor Tower.