Top 5 Apparel Apps on iOS in Madagascar for Q4 2023

In the fourth quarter of 2023, the leading apparel apps on the iOS platform in Madagascar showed varied performance in terms of downloads and active users. Based on data from Sensor Tower, here is a detailed look at the trends for the top 5 apps: SHEIN - Shopping Online, ZARA, FARFETCH - Shop Luxury Fashion, CIDER - Clothing & Fashion, and BERSHKA.

SHEIN - Shopping Online witnessed a gradual increase in weekly downloads, starting from 168 at the end of September and peaking at 269 in mid-November, before tapering off to 150 by the end of December. Its weekly active users followed a similar upward trend, starting at 1.08K at the end of September and reaching 1.35K in mid-November, then slightly declining to 1.28K by the end of December.

ZARA had inconsistent weekly downloads throughout the quarter, starting at 37 in late September, fluctuating, and peaking at 74 in mid-December. The active user count also varied, starting at 94 in late September, reaching 149 in mid-December, and ending the quarter at 100.

FARFETCH - Shop Luxury Fashion saw a notable increase in weekly downloads from 24 in late September to 50 in mid-November, before declining to 12 by the end of December. Weekly active users for FARFETCH also experienced fluctuations, with a significant peak of 57 in mid-November, followed by a decline to 22 in mid-December.

CIDER - Clothing & Fashion exhibited a relatively low but steady download rate, starting from 13 in late September, peaking at 26 in mid-October, and dropping to 5 by the end of December. The active user count mirrored this pattern, starting at 36 in early October, peaking at 43 in late October and late November, and then declining to 20 by mid-December.

BERSHKA experienced modest download numbers, starting at 10 in late September, peaking at 25 in late November, and ending the quarter at just 1 download in late December.

For more detailed insights and data, visit Sensor Tower.