Q4 2023 Apparel App Performance on iOS in Latin America

The fourth quarter of 2023 has been a dynamic period for apparel applications on the iOS platform in Latin America. Sensor Tower's data provides us with insights into how these apps have performed in terms of downloads and weekly active users.

SHEIN - Shopping Online saw its downloads peak in early November with over 330K downloads, before experiencing a decline towards the end of December. Despite this, weekly active users remained high, starting at 7.1M at the beginning of the quarter and ending with a slight decrease at around 6M active users.

The adidas app experienced a significant spike in downloads in November, reaching up to 76.6K, and while there was a dip in the subsequent weeks, the weekly active users saw a rise in mid-November to over 380K, before stabilizing around the 290K mark by the end of December.

FARFETCH - Shop Luxury Fashion also had its highest number of downloads in November with close to 50K downloads. The app's active users saw a steady increase throughout the quarter, peaking at over 103K in November before settling at around 82K active users by the quarter's end.

Nike: Shoes, Apparel, Stories showed a similar trend with the number of downloads reaching its zenith in November at over 50K. The app maintained a strong base of weekly active users, starting the quarter at around 343K and ending with a slight increase to approximately 374K.

Lastly, ZARA had a remarkable end to the quarter with its downloads more than doubling from the start of the quarter, reaching a high of 54.6K in the last week of December. The weekly active users mirrored this upward trend, growing from 158K to nearly 199K in the same period.

For more detailed insights and data, Sensor Tower's platform offers an in-depth look at the app economy and user engagement metrics.