Top 5 Apparel iOS Apps in Kenya Q4 2023

In Q4 2023, the top 5 apparel applications on iOS in Kenya demonstrated diverse trends in weekly downloads and active users. Here's a closer look at their performance:

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting at around 649 in late September and peaking at 895 in mid-November. The app's weekly active users grew steadily from 5.4K to 6.2K by the end of December.

FARFETCH - Shop Luxury Fashion experienced fluctuating weekly downloads, with a high of 262 in early November and a low of 66 in late October. Weekly active users followed a similar pattern, peaking at 333 in early November before stabilizing around 232 by the end of the quarter.

Fashion Nova - Online Shopping maintained a relatively steady download rate throughout the quarter, averaging around 105 weekly downloads. Weekly active users showed a slight upward trend, increasing from 694 to 786 over the period.

ZARA experienced moderate fluctuations in weekly downloads, with numbers ranging from 75 to 134. The app's weekly active users grew from 866 in late September to 1.0K by the end of December, indicating a steady increase in user engagement.

CIDER - Clothing & Fashion had a varied performance in downloads, peaking at 118 in early December. Weekly active users showed a gradual increase, rising from 369 in late September to 404 by the end of December.

For more detailed insights and data on mobile app performance, visit Sensor Tower.