AI Insights · Timothy · January 2024
Top 5 Apparel Apps on iOS in Italy - Q4 2023
In Q4 2023, the top 5 apparel apps on iOS in Italy showed varied performance in downloads and weekly active users, with some apps maintaining consistent engagement while others experienced fluctuations.
In the fourth quarter of 2023, the top 5 apparel apps on iOS in Italy demonstrated diverse performance trends in terms of downloads and weekly active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.
Vinted: Sell vintage clothes saw a dynamic quarter in terms of downloads. Starting at around 36K in late September, the app peaked in mid-October with approximately 49K downloads. However, it experienced a steady decline towards the end of the year, closing December with about 30K downloads. Weekly active users exhibited a similar fluctuating pattern, starting strong at 716K, peaking at around 759K in mid-November, but then declining to about 659K by the end of December.
SHEIN - Shopping Online had a varied download trend throughout the quarter. Initial downloads were at 51K in late September, but they dropped to a low of around 21K by mid-December before recovering to 34K in the final week of the year. The app maintained a high level of weekly active users, starting at 1.86M, peaking at 1.90M in late October, and ending the quarter with 1.53M weekly active users.
Zalando – Online fashion showed a consistent download trend with a notable spike. Downloads started at 14K, peaked at 28K in late November, and settled at around 18K by the end of December. The app's weekly active users increased steadily, beginning at 375K and reaching a high of 526K in late November, before slightly decreasing to 358K by the end of the quarter.
ZARA experienced a stable download pattern with occasional peaks. The app started with 10K downloads in late September, peaked at 37K in late November, and concluded December with around 12K downloads. Weekly active users for ZARA started at 123K, peaked at 202K in late November, and ended the year at 150K.
Nike: Shoes, Apparel, Stories displayed a steady performance in downloads, starting at 12K in late September and peaking at 21K in late November, before closing the quarter with 14K downloads. The app's weekly active users started at 273K, peaked at 363K in late November, and ended the quarter at 220K.
For more detailed insights and data on app performance, visit Sensor Tower.
