Top 5 Apparel Apps on iOS in Israel - Q4 2023

Throughout the fourth quarter of 2023, the top 5 apparel applications on the iOS platform in Israel showed varied performance trends. Here’s a detailed look at weekly downloads and active users based on data from Sensor Tower.

SHEIN - Shopping Online saw a noticeable decline in weekly downloads, starting from approximately 11.4K in late September and dropping to around 3.9K by the end of December. Active users followed a similar downward trend, decreasing from about 172K to 94K over the same period.

TERMINAL X experienced fluctuations in weekly downloads. Beginning at around 1.2K downloads in late September, the app saw peaks such as 3.3K in early November and a decline to approximately 1.9K by the end of December. Unfortunately, no active user data was available for this app.

ZARA maintained a relatively steady weekly download rate with a significant spike in mid-December, reaching around 9.1K downloads. Active users also saw an increase, particularly in mid-December, where they surged from 14.5K to around 24.9K before settling at 16.9K by the end of the month.

CIDER - Clothing & Fashion showed a peak in weekly downloads in mid-October with approximately 4.7K downloads before experiencing a decline to about 865 by the end of December. Active user trends for this app were relatively stable, peaking at around 15.2K in mid-October and ending the quarter at approximately 14K.

ASOS - Discover Fashion Online had variations in weekly downloads, starting with around 1.3K in late September and peaking at 3.6K in mid-October. Active users showed an upward trend mid-quarter, reaching a peak of approximately 30K in the week of November 20, before ending the quarter at around 21.3K.

These insights were gathered from Sensor Tower, where you can find more detailed data and analysis on app performance.