Top 5 Apparel Apps on iOS in Ireland: Q4 2023 Performance

During the fourth quarter of 2023, the top 5 apparel apps on iOS in Ireland showcased varied performance trends in terms of downloads and weekly active users. Below, we delve into the specifics for each app.

SHEIN - Shopping Online experienced fluctuations in downloads, starting at around 4K at the end of September, peaking at 6.3K by the end of October, and dropping to approximately 2.1K by mid-December before surging to 5.5K in the final week of December. Active users ranged from 145K in late September to a low of 118K in mid-December, with a slight recovery to 126K by the end of December.

Nike: Shoes, Apparel, Stories saw a significant spike in downloads, particularly in mid-November, reaching 6.5K, before settling at around 2.8K by the end of December. Weekly active users followed a similar trend, peaking at 46K in mid-November and then stabilizing at around 28K towards the end of December.

JD Sports showed consistent growth in downloads, from 1.1K in late September to a peak of 3.2K in mid-November, ending the year with 3K downloads in the last week of December. Active users increased from 7.5K in late September to about 10K by the end of December, indicating a steady rise in engagement.

ASOS - Discover Fashion Online had notable download activity, with a peak of 4.5K in mid-November, and a subsequent decline to 1.8K by the end of December. Active users reached a high of 13K in mid-November but dropped to approximately 9.7K by the end of December.

ZARA exhibited a steady increase in downloads, peaking at 3.9K in mid-November, and concluding the quarter with 2.9K downloads in the last week of December. Weekly active users peaked at 20K in mid-November and settled at 15K by the end of December.

These insights, provided by Sensor Tower, highlight the dynamic market trends for apparel applications on iOS in Ireland during Q4 2023. For more detailed analytics and insights, visit Sensor Tower.