AI Insights · Timothy · January 2024
Top 5 Apparel Apps on iOS in Croatia Q4 2023
Analysis of the top 5 apparel applications on the iOS platform in Croatia for Q4 2023, covering downloads, revenue, and active users trends.
In the fourth quarter of 2023, the top 5 apparel apps on the iOS platform in Croatia showed varying performance in terms of downloads and weekly active users. Here’s a detailed look at their trends:
ABOUT YOU Outlet saw a notable decline in downloads from early October, starting at approximately 7K and dropping to around 1.9K by the end of December. Weekly active users followed a similar downward trend, peaking at roughly 13K in early November and closing the quarter at around 9.6K.
ABOUT YOU Online Fashion Shop experienced fluctuating download numbers, beginning the quarter with around 1.6K and ending it with approximately 1.2K. Weekly active users also varied, peaking at about 11.5K in late November before settling at around 7K by the end of December.
SHEIN - Shopping Online maintained a relatively stable download rate, starting the quarter with about 1.7K and ending with approximately 1.1K. Weekly active users remained strong, ranging from around 17.3K to nearly 19K throughout the quarter.
Zalando – Online fashion had consistent download activity, beginning with around 1.4K and concluding with roughly 1.2K. Weekly active users saw an upward trend, peaking at about 13.2K in late November and then stabilizing around 9.3K by the end of December.
BestSecret showed a steady increase in downloads mid-quarter, reaching around 2.2K in mid-November before ending at approximately 1.6K. Weekly active users followed a similar pattern, peaking at about 7.8K in late November and closing the quarter at around 6K.
These insights are derived from Sensor Tower data, providing a comprehensive overview of app performance in Croatia's apparel sector on the iOS platform for Q4 2023. For more detailed analytics and insights, visit Sensor Tower.
