Top 5 Apparel Apps on iOS in Greece: Q4 2023 Performance

In Q4 2023, the top 5 apparel applications on the iOS platform in Greece showcased varying performance trends in terms of downloads and weekly active users. Here's a closer look at how each app fared during this period, based on data from Sensor Tower.

SHEIN - Shopping Online saw a fluctuating download trend throughout the quarter. Downloads peaked at approximately 6.7K in the last week of October before declining to around 2.6K by the end of December. Weekly active users (WAUs) started at 181K in late September and dipped to about 158K by the end of December.

Nike: Shoes, Apparel, Stories experienced a significant spike in downloads, reaching around 11K in the week of November 20. The app's WAUs increased from 27.6K in late September to a peak of 55.1K in the same week of November, before stabilizing at approximately 39.6K by the end of the year.

ABOUT YOU Online Fashion Shop displayed steady download numbers, with a notable increase to 4.2K in mid-November. WAUs showed a consistent pattern, starting at 27.2K in late September and peaking at 35.2K in late November, eventually settling at around 24K by the end of December.

ZARA experienced a notable download surge in the week of November 20, reaching approximately 5.7K. WAUs for ZARA also increased, beginning at 10.5K in late September and peaking at 15.9K in the same week, before ending the quarter at about 12K.

H&M - we love fashion saw a steady download trend, with a peak of around 2.2K in the week of November 20. The app's WAUs grew from 15.7K in late September to a high of 23.4K in the same week, then stabilized at around 15.7K by the end of December.

For more detailed insights and trends, visit Sensor Tower.