Top 5 Apparel Apps on iOS in Ghana Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps on the iOS platform in Ghana showcased varying performance trends in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides insights into the dynamics of these popular fashion apps.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting from 1.6K in late September and peaking at 2.4K in mid-November. The app's downloads saw a decline towards the end of the quarter, reaching 1.3K in the week of December 18. Weekly active users showed an initial steady increase from 14.4K in late September to 17.1K in mid-November, before stabilizing around 16.5K by the end of December.

FARFETCH - Shop Luxury Fashion had modest download numbers, with a notable peak of 559 in the week of November 20. Active users followed a similar pattern, increasing from 523 in late September to a high of 860 in mid-November, before decreasing to 541 by the end of December.

Fashion Nova - Online Shopping maintained a consistent download rate throughout the quarter, with a peak of 364 in the week of November 20. Active users saw a gradual increase from 1.5K in late September to 1.8K in mid-November, stabilizing around 1.6K towards the end of December.

ZARA saw a steady download rate with minor fluctuations, peaking at 290 in late September and maintaining around 195 downloads by the end of December. Active users for ZARA were relatively stable, starting at 930 in late September and fluctuating slightly to end at 869 by the last week of December.

PrettyLittleThing had consistent weekly downloads, peaking at 236 in early November. Its active user base showed a slight decrease over the quarter, starting at 1.3K in late September and ending at 1.2K by the last week of December.

For more detailed insights and data, visit Sensor Tower.