Q4 2023 Performance of Top iOS Apparel Apps in France

In Q4 2023, the iOS apparel applications in France demonstrated varied performances in terms of downloads and active users. Sensor Tower provides a closer look at these trends, offering deeper insights into the mobile app market.

SHEIN - Shopping Online saw a fluctuating trend in downloads, peaking at 66K in late October, and ended the quarter with 51K downloads. Weekly active users showed a more consistent pattern, starting strong at 1.15M but dipping to 910K by the end of December.

Vinted: Sell vintage clothes maintained a relatively stable download count throughout the quarter, with a slight increase to 49K in the final week of December. The app's weekly active users witnessed a gradual rise, reaching a high of 1.42M in late October before settling at 1.19M by year's end.

For Zalando – Online fashion, downloads varied, hitting a high of 26K in November. The weekly active users peaked at 441K in the same month, but there was a slight drop to 324K as the quarter closed.

Nike: Shoes, Apparel, Stories experienced an upward trend in downloads, reaching 32K in November. Its weekly active users saw significant growth during the same period, spiking to 571K, but then decreased to 333K by the end of December.

Lastly, ZARA showed a consistent increase in downloads, with a notable jump to 36K in November. The app's active users also rose to a peak of 221K in November before concluding the quarter with 157K active users.

For more detailed analytics and insights into the app market, Sensor Tower's comprehensive data provides an invaluable resource for understanding user behavior and app performance.