Top 5 Apparel Apps on iOS in Finland Q4 2023

In Q4 2023, the performance of the top 5 apparel apps on the iOS platform in Finland showcased varied trends in downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the market dynamics.

Vinted: Sell vintage clothes saw significant fluctuations in downloads and weekly active users. Downloads peaked at around 9.1K in the week of November 13 but showed a decline towards the end of the quarter, ending at approximately 2.2K. Weekly active users increased steadily, starting from 594 and reaching over 13K by mid-December, before settling at around 10.5K in the final week.

SHEIN - Shopping Online maintained a relatively stable download rate throughout the quarter, with minor variations. Downloads ranged between 995 and 1.9K, peaking in early November. Weekly active users exhibited a slight decline from 34.3K in late September to 31.5K in early December but rebounded to 33.4K by the end of the quarter.

Zalando – Online fashion experienced a stable download trend with a notable peak of 1.9K in the week of November 20. Active users demonstrated a steady increase, starting from 35.3K in late September and peaking at 48.7K in late November, before slightly declining to around 33.5K by the end of December.

H&M - we love fashion showed consistent downloads with occasional spikes, notably around mid-October and mid-December, reaching up to 1.5K. Weekly active users remained relatively steady, fluctuating between 22.3K and 33.3K, with a peak in mid-November.

ABOUT YOU Online Fashion Shop had a more modest download performance, peaking at 1.5K in the week of November 13. Weekly active users showed a general upward trend, starting from 8.9K in late September and peaking at 10.3K in mid-November, before stabilizing around 7.2K towards the end of December.

For more detailed insights and comprehensive data, visit Sensor Tower.