Top 5 Apparel Apps on iOS in Denmark Q4 2023

During Q4 2023, the top 5 apparel apps on iOS in Denmark showcased varied performance trends in downloads and weekly active users. Here’s a closer look at how each app fared:

Vinted: Sell vintage clothes

Vinted: Sell vintage clothes saw a fluctuating trend in downloads, peaking at around 14K in the week of October 23rd before declining to approximately 5K by the end of December. Weekly active users increased steadily throughout the quarter, starting from 17K in late September and reaching about 42K by the last week of December.

SHEIN - Shopping Online

SHEIN - Shopping Online experienced a gradual decline in downloads over the quarter, starting at 5.7K in late September and dropping to around 3.5K by the end of December. Despite this, weekly active users remained relatively stable, fluctuating slightly but maintaining an average of around 60K throughout the period.

Zalando – Online fashion

Zalando – Online fashion had a notable peak in downloads during the week of November 20th, reaching approximately 4K, before stabilizing around 2.6K by the end of December. Weekly active users showed an upward trend, starting at 90K in late September and peaking at nearly 128K in the week of November 20th, before slightly decreasing to around 90K by the end of the quarter.

H&M - we love fashion

H&M - we love fashion downloads fluctuated, peaking at around 2.7K in the week of November 20th and ending the quarter at approximately 2K. Weekly active users peaked at about 82K in the same week, then experienced a decline, ending the quarter at around 62K.

ZARA

ZARA saw a significant peak in downloads in the final week of December, reaching about 4K. Weekly active users showed a moderate increase, peaking at approximately 20K in the week of November 20th and ending the quarter at around 18K.

These insights are derived from data provided by Sensor Tower. For more detailed analytics and trends, visit the Sensor Tower platform.