Top 5 Apparel Apps on iOS in Germany for Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps on iOS in Germany showed varied performance in terms of downloads and weekly active users, according to data from Sensor Tower.

SHEIN - Shopping Online saw a notable increase in downloads, peaking at 60K in the week of October 30. Weekly active users showed a slight decline from 621K at the beginning of the quarter to 563K by the end.

Trendyol: Fashion & Trends experienced a significant drop in downloads, starting at 73K in early October and falling to 12K by mid-December. Despite this, weekly active users remained relatively stable, peaking at 246K in late November before settling at 190K by the end of the quarter.

Zalando – Online fashion maintained a steady download rate, with a notable spike to 46K in the week of November 20. Weekly active users peaked at 520K during the same period, before declining to 333K by the end of December.

Vinted: Sell vintage clothes had consistent download numbers throughout the quarter, peaking at 35K in mid-October. Weekly active users saw a gradual decline from 300K at the start of the quarter to 260K by the end.

H&M - we love fashion had a noticeable surge in downloads, peaking at 39K in late November. Weekly active users also increased, reaching 333K in the same period, before stabilizing at 233K by the end of December.

For more detailed insights and additional data, visit Sensor Tower.