Top 5 Apparel iOS Apps in Colombia Q4 2023

In the fourth quarter of 2023, the top 5 apparel apps on iOS in Colombia showcased a variety of performance trends. Below, we dive into the details of each app's downloads and weekly active users, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a notable fluctuation in its download numbers. Starting with around 8.7K downloads at the end of September, the app saw a peak in mid-November with approximately 14.6K downloads. However, by the end of December, the downloads decreased to around 9.7K. In terms of weekly active users, the app maintained a high level of engagement, starting at 177.9K users and peaking at 189.9K by the end of October, before gradually declining to approximately 145.3K by the end of December.

adidas: Shop Shoes & Clothing saw a steady increase in downloads throughout the quarter. Beginning with about 2.9K downloads in late September, the app reached its peak in the week of November 20 with approximately 7.4K downloads, and ended the year with around 3.7K downloads. Weekly active users also saw a positive trend, starting at 26.7K in late September and peaking at 37.8K in mid-November before ending the quarter at around 27.9K.

FARFETCH - Shop Luxury Fashion had varied download numbers. Starting at 1.3K downloads at the end of September, the app saw a significant increase to 3.4K in mid-November, before closing the quarter with roughly 2.1K downloads. Weekly active users followed a similar pattern, beginning at 3.2K in late September, peaking at 5.5K in mid-November, and ending with around 4.3K active users by the end of December.

ZARA exhibited a gradual increase in downloads, starting at 807 in late September and peaking at 4.1K in mid-November. The app concluded the quarter with about 1.1K downloads. The number of weekly active users also saw an upward trend, beginning at 7.7K in late September and reaching a high of 12.7K in mid-November, before settling at approximately 8.4K by the end of December.

CIDER - Clothing & Fashion had a mixed performance in terms of downloads. Starting with 1.3K downloads in late September, the app saw its peak in early October with around 2.3K downloads, and ended the quarter with about 914 downloads. Weekly active users for CIDER fluctuated, starting at 3.8K in late September, peaking at 4.4K in early October, and ending the quarter with around 3.1K active users.

For more detailed insights on these apps and others, visit Sensor Tower.