Top 5 Apparel Apps on iOS in Chile Q4 2023

In Q4 2023, the performance of the top 5 apparel apps on iOS in Chile revealed interesting trends across downloads and active users. Here's a closer look at the data sourced from Sensor Tower.

SHEIN - Shopping Online saw notable fluctuations in downloads, peaking at approximately 30.4K in the week of November 6. However, it experienced a decline towards the end of the quarter, with downloads dropping to around 8.9K by December 18. Weekly active users for SHEIN followed a downward trend, starting at about 735K in late September and ending at roughly 589K by the end of December.

adidas: Shop Shoes & Clothing had a relatively stable quarter in terms of downloads, with a peak of around 4.2K in mid-November. The app's weekly active users also showed a positive trend, increasing from approximately 17.6K in late September to about 23.9K by the end of December.

ZARA experienced a significant spike in downloads, particularly in the week of November 20, reaching around 4.9K. This spike was mirrored in its weekly active users, which peaked at approximately 15.3K during the same period. Despite this, downloads and active users generally fluctuated throughout the quarter.

FARFETCH - Shop Luxury Fashion had a mixed quarter, with downloads peaking at roughly 3.6K in early October but later dropping to around 666 by mid-December. Weekly active users showed a similar pattern, peaking at approximately 4.8K in early November before declining to about 3K by the end of December.

CIDER - Clothing & Fashion experienced a decline in downloads over the quarter, starting at around 2.2K in early October and falling to approximately 616 by the end of December. Weekly active users also decreased, from about 4.3K in late September to around 2.7K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.