Top 5 Apparel Apps on iOS in Switzerland Q4 2023

In Q4 2023, the top 5 apparel apps on iOS in Switzerland demonstrated diverse performance trends in terms of downloads and weekly active users, according to Sensor Tower data.

SHEIN - Shopping Online saw its downloads fluctuate, starting at 4.5K in late September and peaking at approximately 5.4K in late October. However, downloads declined towards the end of the quarter, reaching around 3.1K by mid-December. Weekly active users exhibited a similar pattern, beginning at roughly 111K and peaking at 121.5K at the end of October before dropping to 90.1K in mid-December.

C&A Mode Online Shop experienced a notable peak in downloads in early October with 7.1K, but this number gradually fell to about 1.9K by the end of December. Weekly active users mirrored this trend, climbing to around 12.9K in early November but declining to approximately 8.1K by the end of the quarter.

Zalando – Online fashion maintained relatively steady downloads throughout the quarter, ranging from 3.1K to 5.9K, with a peak in late November. The app's weekly active users increased significantly, starting from 87.7K in late September and reaching a high of 117.7K in late November before falling to around 79.1K by the end of December.

H&M - we love fashion showed varied download numbers, peaking at 6.2K in late November but dropping to around 1.8K by mid-December. The weekly active users for H&M started at 68.1K in late September, peaked at 87.6K in late November, and then decreased to 61.1K by the end of December.

Finally, BestSecret experienced a steady range of downloads from 1.9K to 3K during the quarter, with the highest number in late November. Weekly active users showed a consistent upward trend, starting at 15K in late September and reaching approximately 18.1K by early December.

For more detailed insights into these trends, visit Sensor Tower.