Top 5 Apparel Apps on iOS in Central America: Q4 2023 Performance

In the fourth quarter of 2023, the top 5 apparel applications on the iOS platform in Central America showcased varied performance trends. Here's a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.

SHEIN - Shopping Online saw a dynamic quarter with weekly downloads fluctuating between 64.9K and 117.3K. Notably, downloads peaked at 117.3K in the week of November 13. Active users consistently remained above 1.7M, peaking at 2.2M in early November before experiencing a slight dip towards the end of December.

Nike: Shoes, Apparel, Stories maintained a steady performance in weekly downloads, ranging from 25.6K to 50.8K. The highest download count was recorded in the week of November 13 at 50.8K. Active user numbers followed a similar trend, peaking at 425.5K during the same week.

FARFETCH - Shop Luxury Fashion demonstrated consistent download activity, with weekly numbers varying between 15.2K and 23.5K. The highest download count was in the week of December 25 at 23.2K. Active users showed a gradual increase, starting from 40.4K in late September and reaching 48.9K by the end of December.

H&M - we love fashion experienced a steady rise in weekly downloads, peaking at 30.4K in mid-November. The app's active user base grew from 108.8K in late September to a peak of 148.5K in mid-November, before stabilizing around 121.7K by the end of December.

adidas: Shop Shoes & Clothing showed a notable increase in weekly downloads, especially in mid-November with a peak of 22.9K. Active users also increased over the quarter, starting at 79.7K in late September and reaching a peak of 111.7K in late November.

For more detailed insights and data, visit Sensor Tower.