AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Apparel Apps on iOS in Brazil
An overview of the latest trends for the top five apparel applications on the iOS platform in Brazil during the fourth quarter of 2023, provided by Sensor Tower.
In the fourth quarter of 2023, Brazil's iOS platform saw varied performances among the top apparel applications. Sensor Tower provides a detailed look into the download and user activity trends for these apps.
SHEIN - Shopping Online maintained a strong presence with downloads peaking at 129K in late October before tapering to 57K by the end of December. Weekly active users started at 3.5M, saw a high of 3.8M in the same period, but ended the quarter with a decrease to 2.7M.
adidas experienced an increase in downloads, reaching a high of 31K in late November, but ended the quarter with a slight dip to 9.7K. Weekly active users reflected a similar trend, peaking at 117K and closing at 84K.
The C&A Pay app showed remarkable growth in downloads, hitting 22K in mid-December and settling at 14K towards the end of the month. It also saw an upward trend in active users, starting from 174K and reaching a quarter-high of 235K before a slight drop to 215K.
FARFETCH - Shop Luxury Fashion downloads saw a mid-quarter peak at 16K but experienced a decline to 3.6K by December's end. Weekly active users started at 44.9K, peaked at 37.1K in mid-November, and ended at 18.8K.
Lastly, ZARA had its highest number of downloads in late November with 23K, concluding the quarter at 27.9K. Its weekly active users presented a high of 101.6K in the same period and finished with 68K.
For more insights into the app market and performance analytics, Sensor Tower's comprehensive reports and data provide valuable context and detailed information.
