Top 5 Apparel Apps on iOS in Bulgaria: Q4 2023

In the fourth quarter of 2023, the top 5 apparel applications on the iOS platform in Bulgaria demonstrated varied performance in terms of downloads and weekly active users. Here’s a closer look at how each app fared during this period, with data provided by Sensor Tower.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at approximately 4.5K in the week of November 20. However, the end of the quarter experienced a decline, with downloads dropping to around 2.4K by December 25. In terms of weekly active users, the app showed a steady rise from 47.4K in late September to a peak of 57.5K in late November, before ending the quarter at around 53.8K.

ABOUT YOU Online Fashion Shop had a notable spike in downloads early in the quarter, reaching 5.5K in the week of October 9, but fluctuated thereafter, ending the quarter with approximately 1.8K downloads. Weekly active users also saw an initial increase to 32K by mid-October but then declined, closing the quarter at around 21.7K.

BestSecret experienced a gradual increase in downloads, peaking at around 2.8K in mid-November. The app maintained a consistent weekly active user base, growing from 5K in late September to approximately 7.3K by mid-November, and slightly tapering off to around 6.5K towards the end of December.

MODIVO - Moda i zakupy online showed steady download numbers, with a peak of approximately 1.4K in the week of November 20. The app's weekly active users grew from around 9.8K in late September to a peak of 11.4K by mid-November, slightly decreasing to about 9.8K by the end of December.

ZARA had a significant spike in downloads in the week of November 20, reaching around 2.8K, before settling down to approximately 1.2K by the end of the quarter. The app's weekly active users increased from 4.6K in late September to a peak of 8.1K in late November, ending the quarter with around 6.4K.

For more detailed insights and data, visit Sensor Tower.