Apparel App Trends on iOS in Australia: Q4 2023 Insights from Sensor Tower

As the year drew to a close, the Australian iOS apparel app market showed varied performance across leading applications. Sensor Tower's data offers a comprehensive look at how these apps fared in terms of downloads and weekly active users.

SHEIN - Shopping Online experienced a fluctuating trend in downloads, peaking at approximately 26K before dipping to around 16K and then recovering to nearly 24K by year-end. The app's weekly active users started strong at over 470K, saw a mid-quarter spike to nearly 490K, but ultimately decreased to around 411K.

Nike: Shoes, Apparel, Stories saw its downloads fluctuate, starting at about 12K, dropping to 8K, and then surging to over 16K in late November. The active user base followed a similar pattern, decreasing from 132K to around 109K before climbing back up to 131K by the final week of the quarter.

CIDER - Clothing & Fashion experienced a downward trend in both downloads and active users. Downloads decreased from around 9K to just over 3K, while weekly active users saw a decrease from 30K to approximately 28K.

Depop | Buy & Sell Clothing showed an initial increase in downloads from 4K to 5K, followed by a general decline to around 4K. Weekly active users had a more positive trajectory, growing from 100K to over 106K by the quarter's end.

Lastly, H&M - we love fashion downloads varied, starting at about 4K, peaking at 6K, and then normalizing to 4K. Active users increased from approximately 46K to 51K, demonstrating a steady engagement through the quarter.

For more detailed insights and analysis, Sensor Tower's platform remains the go-to resource for app performance metrics.