Top 5 Apparel Apps on iOS in Austria Q4 2023

The fourth quarter of 2023 showcased diverse performance metrics among the top 5 apparel apps on the iOS platform in Austria. Data from Sensor Tower reveals interesting trends in downloads and weekly active users.

Vinted: Sell vintage clothes experienced a notable decline in downloads throughout Q4. Starting at approximately 5.3K downloads in late September, downloads peaked at around 7.1K by mid-October before dropping to about 2.3K by the end of December. Weekly active users initially increased from 50.2K to 53.2K by early November but saw a decline to 49.1K by the end of the quarter.

SHEIN - Shopping Online showed fluctuating downloads, beginning at 3.3K in late September and peaking at 4.9K in late October. By the end of December, downloads had decreased to 3.5K. Weekly active users for SHEIN started strong at 89.5K, peaked at 95.9K in late October, and then declined to 73.7K by the end of December.

C&A Mode Online Shop had varied download numbers throughout the quarter, with a significant peak of 6K in early October. By late December, downloads had reduced to 1.6K. The app's weekly active users followed a similar trend, starting at 5.1K and peaking at 9.7K in late November before ending the quarter at 5.7K.

Zalando – Online fashion maintained relatively stable downloads, starting at 2.7K in late September, peaking at 5.4K in mid-November, and closing the quarter at 3.4K. Weekly active users showed a gradual increase from 51.1K to 70.8K by mid-November before decreasing to 44.5K by the end of December.

Trendyol: Fashion & Trends saw a decline in downloads over the quarter. Starting at 4.6K in late September, downloads peaked at 5.6K in early October but fell drastically to around 642 by the end of December. Weekly active users also displayed a downward trend, beginning at 19.3K and ending at 13.2K.

For more detailed insights and comprehensive data, visit Sensor Tower.