Top 5 Apparel Apps on iOS in Africa Q4 2023

In the fourth quarter of 2023, the top 5 apparel applications on the iOS platform in Africa showcased varied performance trends in terms of weekly downloads, active users, and revenue. The data, provided by Sensor Tower, offers a comprehensive look into the app market dynamics for this period.

SHEIN - Shopping Online saw a consistent pattern in weekly downloads, starting at approximately 40K in late September and experiencing a slight dip towards the end of November with 25.8K downloads. However, there was a recovery in December, closing the quarter with around 27.5K downloads. Weekly active users demonstrated a stable trend, beginning at 413.5K and ending the quarter at 393.5K.

FARFETCH - Shop Luxury Fashion experienced fluctuations in weekly downloads, peaking at 18K in early November before tapering off to 6.5K by the end of December. Weekly active users followed a similar pattern, rising to 20.6K in early November and then decreasing to around 13.3K by the end of the quarter.

adidas: Shop Shoes & Clothing showed a significant increase in weekly downloads, reaching a high of 28.5K in the week of November 20. This spike was mirrored in the weekly active users, which climbed from 15.4K in late September to 44.3K in the same peak period. The app ended the quarter with around 25.4K active users.

DeFacto - Clothing & Shopping had a notable spike in weekly downloads in early November with 15.5K downloads, followed by a decline, closing the quarter at 4.3K downloads. Weekly active users peaked at 19.9K in the week of November 20 and settled at 12.3K by the end of December.

ZARA maintained steady weekly downloads throughout the quarter, with a peak of 10.1K in late November and ending at 6K in December. Weekly active users were relatively stable, starting at 50.1K and experiencing minor fluctuations to close the quarter at 50.4K.

For more detailed insights and comprehensive data, visit Sensor Tower.