Leading UK Brands in Jobs & Careers: Q4 2023 Analysis

Introduction

In the competitive landscape of the Jobs & Careers category in the United Kingdom, brands like Indeed, TotalJobs, and Glassdoor lead the way with significant digital presence and audience engagement. This article delves into their performance from Q3 to Q4 2023, highlighting trends across web and app platforms. Sensor Tower's comprehensive data offers unparalleled insights into these leading brands.

Indeed

Indeed remains a powerhouse in the Jobs & Careers category, with its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: The monthly true audience for Indeed showed a gradual decline from 11M in September to just over 9M by December. The web platform consistently attracted more users than the app, with web-only visitors maintaining a lead over app-only visitors.

• App Engagement: The Indeed Job Search app saw a decrease in monthly active users, dropping from 3.6M in July to around 3.1M in December, indicating a slight shift away from mobile engagement.

• Ad Spend & Channels: Indeed's monthly advertising spend peaked in October at over $2.6M, with significant impressions across Instagram and YouTube. Despite a reduction in Facebook ad spend, it remained a crucial channel for reaching audiences.

TotalJobs

TotalJobs, with its website totaljobs.com and the Totaljobs - UK Job Search App, continues to be a strong contender in the market.

• Audience Trends: TotalJobs experienced a decline in web visits, from approximately 9.8M in October to 7.2M by December. Despite this, the monthly true audience remained above 1.2M throughout the quarter.

• App Engagement: The Totaljobs app maintained stable engagement, with monthly active users hovering around 185K, reflecting consistent mobile interest.

• Ad Spend & Channels: Advertising efforts saw a decrease in monthly spend from $310K in July to under $91K in December, with YouTube and Facebook being the primary channels for impressions.

Glassdoor

Glassdoor's presence, through its website glassdoor.com and the Glassdoor | Jobs & Community app, offers a unique community-driven job search experience.

• Audience Trends: The monthly true audience for Glassdoor decreased steadily from 1.2M in September to just over 1M in December, with a strong web presence consistently outpacing app engagement.

• App Engagement: The Glassdoor app saw a slight dip in monthly active users, ending the year with approximately 158K users, indicating stable but modest mobile engagement.

• Ad Spend & Channels: Glassdoor's advertising activity was minimal, with limited spend on Instagram in September and December, resulting in modest impressions.

Conclusion

The Jobs & Careers category in the UK remains dynamic, with Indeed, TotalJobs, and Glassdoor each demonstrating unique strengths across digital platforms. Sensor Tower's comprehensive dataset, encompassing web insights, app performance, and advertising trends, provides critical insights into these leading brands' strategies and audience engagement.

For businesses aiming to understand cross-platform behavior and optimize their digital presence, Sensor Tower offers unparalleled data analysis tools such as Web Insights, App Performance Insights, and Pathmatics. These tools equip decision-makers with the necessary data to drive strategic growth and maintain competitive advantage in the evolving digital marketplace.

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