Leading Brands in France's Music & Podcasts Sector: Q4 2023 Analysis

In the rapidly evolving world of digital music and podcasts, several brands have emerged as leaders in France. This article delves into the performance and trends of Spotify, Deezer (Blogmusik), and YouTube Music from Q3 to Q4 2023. Sensor Tower’s comprehensive data provides an insightful look into these brands' cross-platform user behavior, highlighting key metrics from web and app usage to advertising strategies.

Spotify

Spotify's digital footprint is significant, featuring its website, spotify.com, and the Spotify: Music and Podcasts app.

• Audience Trends: From October to December 2023, Spotify.com saw visits fluctuate, peaking in November with over 199M visits. The monthly true audience remained stable above 15M throughout the quarter, with a balanced mix of web and app users.

• App Engagement: The app's monthly active users hovered around 14M, showing a slight increase in December.

• Ad Spend & Channels: Spotify's monthly advertising spend peaked in September at over $800K, primarily on Instagram and Snapchat, with significant impressions across these platforms.

Deezer (Blogmusik)

Deezer's presence includes deezer.com and the Deezer: Music Player, Podcast app.

• Audience Trends: Deezer.com experienced a notable increase in visits in October, reaching over 194M. The monthly true audience consistently exceeded 10M, with a slight preference for app usage.

• App Engagement: The app maintained a stable monthly active user base, averaging around 9.6M throughout the quarter.

• Ad Spend & Channels: Deezer's advertising efforts surged in December, with monthly spend surpassing $1.2M, notably on Facebook and Instagram, achieving high impressions.

YouTube Music

YouTube Music leverages its website, music.youtube.com, alongside the YouTube Music app.

• Audience Trends: The website saw a decline in visits from October to November, with a rebound in December to over 208M. Monthly true audience figures remained above 6.8M, with a dominant app audience.

• App Engagement: App usage was robust, with monthly active users consistently around 6M, peaking slightly in December.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with only a small campaign on Instagram in September.

Conclusion

The Music & Podcasts sector in France is dominated by Spotify, Deezer, and YouTube Music, each with unique strengths across web and mobile platforms. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these brands' strategies and user engagement. As the digital landscape continues to evolve, these insights are invaluable for understanding market dynamics and making informed decisions.