Leading Health & Wellness Brands in France: Q4 2023 Overview

Introduction

In the rapidly evolving Health & Wellness category, several brands have emerged as leaders in France during Q4 2023. This article delves into the performance and trends of Strava, Inc., Livi (KRY International AB), and Komoot. Utilizing Sensor Tower's comprehensive datasets, we explore web and app user engagement, advertising efforts, and overall audience trends.

Strava, Inc.

Strava's digital presence is robust, with its website strava.com and the Strava: Run, Bike, Hike app leading the charge.

• Audience Trends: The website consistently attracted monthly visits ranging from 13M to 16M from July to December 2023. A slight dip was observed in November, but numbers rebounded in December. The monthly true audience remained stable above 2.6M throughout the quarter, with a significant portion preferring the app over the web.

• App Engagement: Monthly active users peaked at over 2.9M in August but saw a gradual decline, stabilizing at around 2.6M by December.

• Ad Spend & Channels: Strava's monthly advertising spend saw a notable increase in December, reaching approximately $85K, primarily on Instagram, which dominated the impressions landscape.

Livi (KRY International AB)

Livi's platform, accessible via livi.fr and the Livi – See a Doctor by Video app, has shown dynamic growth.

• Audience Trends: Website visits exhibited fluctuations, peaking at over 3.3M in October. The monthly true audience showed a steady increase, reaching approximately 937K by December, with web-only visitors dominating.

• App Engagement: The app saw a consistent rise in monthly active users, starting from 141K in July and growing to over 185K by December, indicating a growing preference for mobile consultations.

• Ad Spend & Channels: Livi's monthly ad spend peaked in October, with a focus on Facebook, resulting in significant impressions.

Komoot

Komoot, known for its exploration-focused platform komoot.com and the komoot - hike, bike & run app, has maintained a steady presence.

• Audience Trends: Website visits showed a downward trend, with a decrease from over 7.5M in July to around 3.2M by December. The monthly true audience remained stable, with a slight increase in December.

• App Engagement: Monthly active users declined from a peak of over 1.3M in August to approximately 623K in December, reflecting seasonal variations.

• Ad Spend & Channels: Komoot's monthly ad spend was minimal in Q4, with a brief spike in Instagram activity in December.

Conclusion

The Health & Wellness category in France showcases diverse strategies among leading brands. Strava, Livi, and Komoot each exhibit unique digital footprints and audience engagement strategies. Sensor Tower's unparalleled data insights provide a comprehensive view of these trends, underscoring the importance of cross-referencing web, app, and advertising metrics for a complete understanding of market dynamics.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.