Leading Brands in France's Computers & Consumer Electronics Category in Q4 2023

France's Computers & Consumer Electronics sector experienced significant digital engagement in Q4 2023, with brands like Back Market, Hewlett-Packard (HP), and Epson emerging as leaders. Sensor Tower's comprehensive data analysis delivers unique insights into their performance across web and app platforms.

Back Market

Back Market continues to dominate with its website backmarket.com and the Back Market - Buy & Sell tech app.

• Audience Trends: Throughout Q4 2023, backmarket.com saw a slight fluctuation in visits, peaking in November with nearly 29M visits. Monthly true audience figures consistently hovered above 3.5M.

• App Engagement: The app saw monthly active users increase from 820K in October to over 900K in November, indicating strong mobile engagement.

• Ad Spend & Channels: Back Market's advertising focus was primarily on Instagram, with significant impressions each month. Monthly ad spend peaked in October at around $890K.

Hewlett-Packard (HP)

HP's digital footprint is significant with hp.com and the HP Smart app.

• Audience Trends: HP saw a steady increase in website visits, reaching nearly 14.4M in November. The monthly true audience grew steadily, surpassing 3.1M in December.

• App Engagement: The HP Smart app maintained stable user engagement, with monthly active users rising to over 1.6M in December.

• Ad Spend & Channels: HP's advertising efforts were concentrated on Facebook, with impressions peaking in October. Monthly ad spend was highest at approximately $196K.

Epson

Epson's presence is marked by epson.com and the Epson iPrint app.

• Audience Trends: Website visits saw a notable high in December with over 6.5M visits. The monthly true audience remained stable, slightly above 1.3M.

• App Engagement: The Epson iPrint app experienced a gradual decrease in monthly active users, ending the quarter with around 1M users.

• Ad Spend & Channels: Epson's advertising strategies focused on Facebook, with the majority of impressions in October. Total monthly ad spend was around $30K for the quarter.

Conclusion

The Computers & Consumer Electronics category in France showcased robust digital engagement in Q4 2023. Sensor Tower's unparalleled data insights highlight how brands like Back Market, HP, and Epson strategically leveraged web and app platforms to capture and maintain their audience. By cross-referencing web, app, and advertising data, Sensor Tower provides essential insights into cross-platform user behavior, underscoring its critical role in the digital analytics landscape.

For more insights and to leverage our comprehensive analytics, explore Sensor Tower's offerings.