Leading Film & Television Brands in Germany: Q4 2023 Analysis

In the dynamic landscape of the Film & Television category in Germany, several brands have emerged as leaders in Q4 2023, boasting substantial monthly audiences across their websites and apps. This article delves into the performance and trends of RTL Group, Chefkoch Magazine, and Netflix, Inc., highlighting their digital presence from Q3 to Q4 2023. Sensor Tower’s comprehensive data provides invaluable insights into these brands' cross-platform user behavior.

RTL Group

RTL Group’s digital footprint encompasses several prominent websites, including kochbar.de, n-tv.de, tvnow.de, and vorname.com, as well as the RTL+ and ntv Nachrichten apps.

• Audience Trends:

  • kochbar.de saw a notable spike in December with visits exceeding 16M.

  • n-tv.de maintained stable visits around 170M monthly in November and December.

  • tvnow.de experienced fluctuations, with a significant increase in December reaching 8.6M visits.

  • vorname.com exhibited consistent growth, peaking at over 20M visits in December.

• App Engagement:

  • RTL+ app users increased to over 2.4M monthly in December, showing a steady rise from October.

  • ntv Nachrichten app saw stable monthly active users, hovering around 2M throughout the quarter.

• Ad Spend & Channels:

  • RTL Group’s monthly ad spend peaked in December at over $3.2M, with impressions surpassing 620M. Facebook and Instagram were the dominant channels, delivering the majority of impressions.

Chefkoch Magazine

Chefkoch Magazine’s digital presence is centered around chefkoch.de and the Chefkoch - Rezepte & Kochen app.

• Audience Trends:

  • chefkoch.de saw a surge in December, with visits reaching over 105M monthly, indicating heightened interest during the holiday season.

• App Engagement:

  • The app maintained a stable monthly active user base, with users consistently around 3.7M in Q4.

• Ad Spend & Channels:

  • Chefkoch Magazine's monthly ad expenditure was modest, with a notable increase in December to approximately $41K, primarily on Instagram.

Netflix, Inc.

Netflix’s digital ecosystem includes netflix.com and the Netflix app, offering a robust OTT experience.

• Audience Trends:

  • netflix.com consistently attracted over 270M monthly visits in December, demonstrating strong web engagement.

• App Engagement:

  • The Netflix app maintained a stable monthly active user base around 10.5M, showing slight fluctuations but overall stability.

• Ad Spend & Channels:

  • Netflix’s monthly ad spend peaked at approximately $1.25M in December, with a notable presence on Facebook and Instagram, delivering significant impressions.

Conclusion

The Film & Television category in Germany continues to thrive, with RTL Group, Chefkoch Magazine, and Netflix, Inc. leading the charge in Q4 2023. Sensor Tower’s unparalleled data capabilities provide critical insights into these brands' cross-platform performance, highlighting trends and audience engagement across web and app platforms. For businesses aiming to understand detailed user behavior, Sensor Tower remains an essential tool, offering unique cross-referencing of web, app, and advertising data.

For further exploration of web insights, visit Sensor Tower's Web Insights. To delve deeper into advertising and app performance, explore Pathmatics and App Performance Insights.