Leading Grocery Brands in Canada: Q4 2023 Insights

In the ever-evolving grocery landscape of Canada, three brands have made significant strides in Q4 2023: SAQ, Save-On-Foods, and Super C. Leveraging Sensor Tower's unparalleled cross-platform data, we delve into their performance trends, highlighting digital presence, user engagement, and advertising strategies.

SAQ (Société des alcools du Québec)

SAQ is renowned for its extensive selection of alcoholic beverages. Its digital footprint through its website, saq.com, and its mobile application, SAQ, showcases a robust engagement with its audience.

• Audience Trends: The website saw a notable increase in monthly visits from 2.9M in October to over 3.4M in December. Monthly true audience figures also rose, exceeding 0.5M by the end of Q4.

• App Engagement: The app maintained a stable monthly user base with active users peaking at approximately 236K in November.

• Ad Spend & Channels: SAQ's monthly advertising efforts were prominent in October with a spend of over $35K, focusing on platforms like YouTube and desktop video, generating millions of impressions.

Save-On-Foods

Save-On-Foods, known for its extensive grocery offerings, operates both saveonfoods.com and the Save-On-Foods app, delivering a comprehensive digital experience for its customers.

• Audience Trends: The website experienced a surge in monthly visits, reaching over 3M in October. The monthly true audience remained strong, with over 0.45M in December.

• App Engagement: Monthly active users on the app increased steadily, surpassing 227K by December.

• Ad Spend & Channels: Monthly advertising spend peaked in December at over $113K, with significant activity on Facebook and Instagram, resulting in substantial impressions across these platforms.

Super C

Super C is celebrated for its cost-effective grocery options. Its digital presence is highlighted by its website, superc.ca, and the Super C app.

• Audience Trends: The website saw a dramatic spike in monthly visits in October, exceeding 3.9M. Monthly true audience figures consistently hovered around 0.3M throughout the quarter.

• App Engagement: The app's monthly active user base remained stable, with numbers around 133K by December.

• Ad Spend & Channels: Super C's monthly advertising spend saw fluctuations, peaking in August with over $29K, primarily focusing on Facebook and Instagram.

Conclusion

The Q4 2023 analysis underscores the vibrant digital strategies of SAQ, Save-On-Foods, and Super C in Canada's grocery sector. Sensor Tower's comprehensive data offerings, from Web Insights to Pathmatics and App Performance Insights, provide critical insights into these brands' cross-platform user behaviors, ensuring they remain competitive and responsive to market dynamics. Sensor Tower's data empowers decision-makers to strategically navigate the digital landscape, driving growth and innovation.