Q4 2023 Performance of Top Android Shopping Apps in the US

As the year came to a close, the competitive landscape of shopping apps on Android in the United States saw various shifts in user engagement and downloads. Sensor Tower's data provides a comprehensive overview of how these apps fared in the fourth quarter of 2023.

Temu: Shop Like a Billionaire maintained a steady stream of downloads, with numbers hovering around 1.2M in early Q4 and tapering off to approximately 824K by the quarter's end. The app's weekly active users saw fluctuations, peaking at just over 10.6M in mid-November and later matching that figure in the last week of December.

For SHEIN-Shopping Online, downloads began at around 416K and experienced a decline over the quarter, dropping to roughly 169K by Christmas week. The app's active user base started at around 3M and decreased over time, ending the quarter with about 2.5M weekly active users.

Walmart: Shopping & Savings presented a more varied download trend, with numbers spiking to 234K in the week leading up to Thanksgiving and then descending to about 138K by the end of December. The app's weekly active users experienced a high of approximately 7.9M in late November, with a slight decline to around 7.2M by the quarter's close.

The Amazon Shopping app saw a consistent flow of revenue throughout Q4, starting at $1.2M in late September and impressively rising to $2.2M by Christmas week. Downloads for Amazon Shopping displayed a steady pattern, peaking at nearly 150K in the week before Thanksgiving and concluding the quarter with about 114K downloads. The app's active users reached a high of over 10.2M in late November, slightly decreasing to just over 9.7M by year's end.

Lastly, Etsy: Home, Style & Gifts observed download numbers that ranged from approximately 69K at the start of Q4 to about 65K at its conclusion. The weekly active users for Etsy showed a notable increase in late November, reaching over 1.5M, but ended the quarter with a slight decrease to around 1.4M.

For more in-depth insights and detailed data on these apps and others within the sector, Sensor Tower provides a wealth of information on app performance metrics.