AI Insights · Timothy · January 2024
Top 5 Shopping Apps on Android in Nigeria Q4 2023
Discover the performance trends of the top 5 shopping apps on Android in Nigeria during Q4 2023. Insights on weekly downloads and active user metrics highlight market dynamics.
During the fourth quarter of 2023, the top 5 shopping apps on Android in Nigeria showcased varied performance trends in terms of downloads and active users. Here’s a detailed look at their performance:
JUMIA Online Shopping experienced notable fluctuations in weekly downloads, peaking at 157K in the week of October 23. The app saw a significant drop by the end of the quarter, with weekly downloads falling to approximately 25.7K by December 25. Active users for JUMIA Online Shopping remained relatively stable, starting at around 485K in late September and ending the quarter at 461K.
Jiji Nigeria: Buy&Sell Online maintained a steady download rate throughout the quarter, with a peak of 22K downloads in the first week of October. However, there was a sharp decline towards the end of December, with weekly downloads dropping to around 6.8K. Active users for Jiji Nigeria started at 327K and experienced a gradual decline, ending the quarter at approximately 260K.
Hawkit - Earn Cool Cash Daily saw its download numbers peak at 26.7K in the last week of October. Despite this spike, downloads fluctuated and settled at around 5.9K by the end of December. Active users for Hawkit showed an initial increase, peaking at 134K in late October, before declining to about 93.6K by the end of the quarter.
Alibaba.com - B2B marketplace experienced growth in weekly downloads, starting at 5.3K in late September and peaking at 17.8K in the last week of November. Active users for Alibaba.com also showed a positive trend, increasing from 181K to 227K by the end of December.
AliExpress - Shopping App had a relatively stable download rate, with the highest number of weekly downloads reaching 10K in mid-November. Active users for AliExpress started at 163K in late September and gradually declined to 138K by the end of December.
These insights are derived from Sensor Tower’s data, providing a comprehensive overview of the shopping app landscape in Nigeria for Q4 2023. For more in-depth analysis, visit Sensor Tower.
