Top 5 Android Shopping Apps in Ghana Q4 2023

The fourth quarter of 2023 saw some interesting trends among the top shopping apps on the Android platform in Ghana. Below, we explore the performance of the top 5 shopping apps, based on data from Sensor Tower.

Jiji Ghana: Buy & Sell Online experienced fluctuating weekly downloads throughout the quarter. Starting strong with 20.1K downloads in the first week of October, it saw a decline, reaching a low of 3.8K by the last week of December. The app's weekly active users also trended downwards, starting at 170K in late September and dropping to approximately 115K by the end of December.

JUMIA Online Shopping showed a more stable pattern in weekly downloads, with a notable peak of 15.3K in the week of October 23. By the end of December, downloads had increased to 11.5K. Active users for JUMIA started at around 259K and maintained a relatively steady presence, ending the quarter at approximately 224K.

Alibaba.com - B2B marketplace had a varied download pattern, beginning with 22.1K downloads in late September but dipping significantly to about 3.6K by early November. However, it recovered to 11.3K downloads by the last week of December. Active users showed a similar trend, starting at 430K and dipping to around 303K in early November, before climbing back to approximately 420K by the end of the quarter.

Ishtari saw a relatively stable download trend, peaking at 5.7K in early October and ending the quarter with around 2.8K downloads. The app's active users followed a similar pattern, starting at 6.2K and ending the quarter at around 5.8K.

KiKUU: Online Shopping Mall had a steady download rate, with minor fluctuations. The app started with 3.2K downloads in late September and ended December with 2.5K downloads. Active users for KiKUU showed a consistent presence, starting at 59.8K and decreasing slightly to 47.8K by the end of December.

For more detailed insights and data, visit Sensor Tower.