Top 5 Shopping Apps on Android in Europe Q4 2023

In the fourth quarter of 2023, the top 5 shopping apps on Android in Europe exhibited diverse trends in terms of weekly downloads and active users. This data, sourced from Sensor Tower, provides a comprehensive overview of their performance.

Temu: Shop Like a Billionaire saw a significant increase in weekly downloads, starting from approximately 1.3M at the end of September and peaking at around 1.9M in late November. Weekly active users also rose steadily, reaching nearly 11.9M by the end of December.

SHEIN-Shopping Online experienced a mixed trend in downloads, beginning at 711K in late September and fluctuating downward to 315K by mid-December, before slightly recovering to 424K by the end of the month. The app's active users peaked in late October at about 14.1M but then saw a decline, ending the quarter at approximately 11.2M.

Wildberries had a relatively stable performance in weekly downloads, with numbers ranging from 318K to 559K. Active users gradually increased from 31.1M in late September to about 34.3M by mid-December, then slightly dipped to 33.4M by the end of the year.

Lidl Plus showed a steady upward trend in downloads, starting at 329K and reaching a high of 504K in early December. However, active users fluctuated throughout the quarter, peaking at 8.3M in early December and then dropping to 7M by the end of the month.

OZON: товары, одежда, билеты saw a decline in weekly downloads, beginning at 319K and ending at 253K. Despite this, the app maintained a strong base of active users, rising from 20.3M in late September to a peak of 22.7M in mid-December, before slightly decreasing to 21.6M by the end of the quarter.

These trends offer a snapshot of the dynamic shopping app market on the Android platform in Europe for Q4 2023. For more detailed insights, visit Sensor Tower.