AI Insights · Timothy · January 2024
Top 5 Shopping Apps on Android in Switzerland Q4 2023
A detailed look into the performance of the top 5 shopping apps on Android in Switzerland during Q4 2023, based on weekly downloads and active users.
In the fourth quarter of 2023, the top five shopping apps on the Android platform in Switzerland showed varied performance in terms of weekly downloads and active users. Here’s a closer look at the trends observed.
Temu: Shop Like a Billionaire displayed a notable upward trend in weekly downloads, starting from around 8.3K in late September and peaking at approximately 11.9K by the end of December. The app's active user base followed a similar positive trajectory, growing from 48.2K to 74.1K over the quarter.
SHEIN-Shopping Online saw fluctuating weekly downloads, starting at 4.3K in late September and slightly declining to 3.6K by the end of December. Active users showed a more pronounced decline, from 68.4K at the start of the quarter to about 58.4K in the final week of December.
Profital - Brochures & Deals experienced a significant increase in weekly downloads, beginning with 1.5K in late September and surging to over 6.1K in the last week of December. The active user count also grew substantially, from 6.4K to 12.2K during the same period.
Lidl Plus exhibited a steady increase in weekly downloads, starting at 2.3K in late September and reaching 5.2K by the end of November, before stabilizing around 2.6K in late December. The app's active users showed a slight decline overall, from 65.4K to 60.8K.
C&A Fashion Online Shop saw a decrease in weekly downloads, beginning at 2.7K in late September and dropping to 1.5K by the end of December. Active users also declined from 8.9K to 8K over the quarter.
The data presented here is sourced from Sensor Tower, and for more detailed insights, you can visit their platform.
