Top 5 Shopping Apps on Android in Central America Q4 2023

In the fourth quarter of 2023, the top five shopping apps on Android in Central America exhibited notable trends in downloads and active users. According to Sensor Tower data, these applications experienced significant shifts in engagement throughout the quarter.

Temu: Shop Like a Billionaire saw a strong performance in downloads, peaking at around 1.78M in the week of October 23. The downloads gradually decreased towards the end of the quarter, reaching approximately 775K in the last week of December. Active users for Temu also showed a consistent increase, starting from 4.3M in late September and peaking at over 6M in mid-December before slightly declining to 5.4M by the end of the quarter.

SHEIN-Shopping Online maintained a steady download rate, with a peak of around 910K in the week of October 23. Downloads saw a dip in late November, dropping to approximately 214K in mid-December before recovering to about 319K in the final week. Active users fluctuated throughout the quarter, starting at 5.7M in late September, peaking at 5.9M in early November, and then stabilizing at around 5.4M by the end of December.

Mercado Libre: Compras online experienced a steady increase in downloads, peaking at about 506K in mid-November. The downloads slightly declined towards the end of the quarter, settling at around 297K in the last week of December. Active users for Mercado Libre showed a positive trend, starting at approximately 8M in late September and reaching around 8.8M by mid-December.

Coppel: compras en línea demonstrated a significant rise in downloads, peaking at 458K in mid-October. The downloads decreased towards the end of the quarter, dropping to around 161K in the final week of December. Active users followed a similar trend, starting at 2.4M in late September, peaking at over 3.1M in mid-November, and then slightly declining to around 2.6M by the end of December.

Alibaba.com - B2B marketplace showed a consistent increase in downloads, peaking at approximately 209K in early December. The downloads saw a slight dip towards the end of the quarter but remained strong at around 184K in the last week of December. Active users for Alibaba also increased steadily, starting at 1.68M in late September and reaching around 2M by early December before slightly declining to 1.9M in the final week.

For more detailed insights and data on app performance, visit Sensor Tower.