Top 5 Shopping Apps on Android in Central America - Q4 2023

The fourth quarter of 2023 saw notable trends in the performance of the top shopping apps on Android in Central America. Here’s a detailed look at the weekly downloads and active user trends of the top 5 apps.

Temu: Shop Like a Billionaire saw a strong performance in Q4. Weekly downloads peaked at around 1.7M in late October and gradually declined to approximately 775K by the end of December. Active users showed a consistent increase from 4.3M in late September to a peak of 6M in mid-December, before slightly dropping to 5.4M by the end of the year.

SHEIN-Shopping Online maintained steady downloads, starting at 803K in late September and experiencing a significant dip to about 214K in mid-December, before a slight recovery to 319K by the end of the quarter. Active users fluctuated, peaking at 5.9M in early November but dropping to 4.9M by mid-December, with a final rebound to 5.4M at the end of December.

Mercado Libre: Compras online experienced a steady increase in downloads, starting at 268K in late September and peaking at 505K in mid-November. Active users also saw a positive trend, starting at 7.9M and peaking at 9.1M in mid-November, maintaining strong user engagement through December.

Alibaba.com - B2B marketplace showed a progressive increase in downloads, beginning at 133K in late September and reaching 209K by early December. Active users followed a similar trend, starting at 1.7M and peaking at 2M in early December, showcasing steady growth throughout the quarter.

Shopee MX: 9.9 Día de Compras had a strong start with 125K downloads in late September, peaking at 197K in mid-October, and then a slight decline to 121K by the end of December. Active users saw a steady increase from 2M in late September to a peak of 2.4M in mid-October, maintaining around 2.1M by the end of December.

These insights demonstrate the dynamic nature of the shopping app market in Central America. For more detailed analytics and insights, visit Sensor Tower.