Top 5 Shopping Apps on Android in Bulgaria Q4 2023

In Q4 2023, the top 5 shopping apps on the Android platform in Bulgaria displayed intriguing trends in downloads and weekly active users. These insights, derived from Sensor Tower data, reveal the dynamic performance of these popular applications.

Temu: Shop Like a Billionaire saw a notable increase in downloads, peaking at 30.3K in the week of October 30. However, there was a significant decline towards the end of December, with downloads dropping to approximately 4.9K. Weekly active users increased steadily, reaching a high of around 59.7K in early December, before decreasing to 39.2K by the end of the year.

SHEIN-Shopping Online experienced consistent download numbers throughout the quarter, with a peak of about 14.4K in mid-November. Weekly active users also showed a steady rise, peaking at approximately 139.2K at the end of November, before slightly decreasing to 124.3K by the end of December.

Lidl Plus maintained a relatively stable download rate, with a notable increase to approximately 10.7K in late November. The app's weekly active users exhibited a consistent upward trend, peaking at around 61.6K in early December, though it saw a decline to 49.9K by the end of the quarter.

ABOUT YOU Online Fashion Shop showed significant fluctuations in downloads, with peaks reaching approximately 15.7K in late October. Weekly active users also varied, peaking at around 94.6K in late October, but dropping to about 61.3K by the end of December.

Kaufland - Shopping & Offers had a steady download rate with a peak of about 9.1K in mid-November. The weekly active users for Kaufland peaked at approximately 138.1K in late October, with a slight decline to around 115.2K by the end of December.

These trends highlight the dynamic nature of the shopping app market in Bulgaria. For more detailed insights and analysis, visit Sensor Tower.