AI Insights · Timothy · January 2024
Top 5 Shopping Apps on Android in Bulgaria Q4 2023
The top 5 shopping apps in Bulgaria on the Android platform during Q4 2023 showed varied trends in downloads and active users, with some apps experiencing significant growth.
During the fourth quarter of 2023, the top 5 shopping apps on the Android platform in Bulgaria demonstrated diverse performance trends. According to Sensor Tower data, here’s a detailed look at the weekly downloads and active users for each app.
Temu: Shop Like a Billionaire saw a notable increase in weekly downloads from late September to early November, peaking at 30.3K in the week of October 30. However, downloads declined significantly towards the end of the quarter, ending at approximately 4.9K in the last week of December. Active users also showed a growth trend, reaching a high of 59.7K in early December before falling to 39.1K by the end of the quarter.
SHEIN-Shopping Online experienced steady downloads throughout the quarter, with a peak of 14.4K in mid-November. Downloads decreased towards the end of December but slightly rebounded in the final week. The app maintained a robust active user base, peaking at 139.1K in late November and closing the quarter with approximately 124.3K active users.
eMAG.bg had a significant fluctuation in downloads, with a notable peak of 17.7K in the last week of December. Active users also showed variability, peaking at 105.1K in the same week. This late surge in both downloads and active users marks a strong finish for eMAG.bg in the fourth quarter.
Lidl Plus had a consistent performance with weekly downloads ranging between 6.5K to 10.6K. It saw a peak in downloads during the last week of November. Active users showed a steady pattern, peaking at 61.5K in early December, but there was a slight decline towards the end of the quarter, finishing at 49.9K.
ABOUT YOU Online Fashion Shop exhibited varied download trends, with significant peaks of 15.7K in late October and 13.2K in early November. Active users mirrored this trend, peaking at 94.5K in late October. The numbers gradually decreased towards the end of the quarter, with active users ending at approximately 61.3K in the last week of December.
For more detailed insights and data, visit Sensor Tower.
