Top 5 Shopping Apps on Android in Africa: Q4 2023

In the fourth quarter of 2023, the top 5 shopping apps on the Android platform in Africa demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.

SHEIN-Shopping Online saw a decline in weekly downloads, starting at around 496K in late September and dropping to approximately 106K by the end of December. Despite the drop in downloads, weekly active users remained relatively stable, fluctuating between 1.4M and 1.6M throughout the quarter.

JUMIA Online Shopping experienced a peak in downloads during October, reaching about 265K, before declining to around 82K in the last week of December. The app maintained a strong presence with active users, peaking at 2.3M in early November and ending the quarter with approximately 1.6M active users.

Alibaba.com - B2B marketplace had a mixed quarter. Weekly downloads began at around 271K in late September, dipped significantly to about 71K by the end of October, and then saw a resurgence, ending the quarter at approximately 142K. Active users showed a slight decline overall but remained robust, starting at 3.7M and ending at 3.6M.

Kenzz كنز showed a gradual decline in weekly downloads, from around 107K in late September to about 56K by the end of December. Weekly active users also saw a decrease, starting at around 177K and dropping to 132K by mid-December, before slightly rising to 132K towards the end of the quarter.

Amazon Shopping experienced fluctuations in downloads, peaking at around 102K in early October and ending the quarter at approximately 68K. Weekly revenue saw a steady increase, starting at $1K in late September and reaching $2.4K by the end of December. Active users decreased from 2.3M in late September to about 1.9M by the end of December.

For more detailed insights and data, visit Sensor Tower.