Top 5 Shopping Apps on Android in Africa Q4 2023

During the fourth quarter of 2023, the top 5 shopping applications on the Android platform in Africa showcased varying performance trends in terms of weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, highlights the dynamics of the shopping app market in the region.

SHEIN-Shopping Online saw a consistent decline in weekly downloads, starting from approximately 496K in late September and dropping to around 106K by the end of December. Despite this, the app maintained a relatively stable number of weekly active users, fluctuating slightly but remaining close to 1.4M by the end of the quarter.

JUMIA Online Shopping experienced a peak in weekly downloads in late October, reaching around 265K. However, downloads decreased to about 82K by the end of December. The app's weekly active users exhibited a peak of approximately 2.3M in early November, before stabilizing around 1.6M towards the end of the quarter.

Alibaba.com - B2B marketplace showed a mixed trend in weekly downloads, starting at roughly 271K in late September, dipping mid-quarter, and rising again to about 142K by the end of December. The number of weekly active users remained robust, fluctuating between 3.5M and 3.7M throughout the quarter.

Kenzz كنز experienced a decrease in weekly downloads from around 107K in late September to about 56K by the end of December. The app's weekly active users also showed a decline, from approximately 177K to around 132K over the same period.

Amazon Shopping had stable weekly revenue, peaking at roughly $2.4K in the final week of December. Weekly downloads varied, starting at around 82K in late September, dipping mid-quarter, and finishing strong at about 68K. The number of weekly active users showed a slight decrease, ending the quarter at approximately 1.9M.

For more detailed insights and trends, visit Sensor Tower.