AI Insights · Timothy · January 2024
Top 5 Parenting Apps on Android in Ghana for Q4 2023
Discover the performance trends of the top 5 parenting apps on the Android platform in Ghana during Q4 2023, including weekly downloads, revenue, and active users.
In Q4 2023, the top 5 parenting apps on the Android platform in Ghana showcased varied performance trends. Below is a detailed analysis of these apps based on data from Sensor Tower.
Find my kids: live GPS tracker saw fluctuations in its weekly downloads and active users. Weekly downloads peaked at 1.7K in early October before dropping below 500 in November and then recovering to around 900 by the end of December. Weekly active users followed a similar trend, starting at 5.1K, peaking at 5.8K, and then settling around 4K. The app's weekly revenue showed a steady increase, rising from $10 in late September to $23 in early December.
Be Closer: Family location experienced a significant spike in weekly downloads in early October, reaching 1.4K, but saw a sharp decline afterward, with figures dropping to single digits. Weekly active users mirrored this pattern, peaking at 1.3K in early October and then falling below 200. Despite this, the app's weekly revenue remained relatively stable, fluctuating between $15 and $31 throughout the quarter.
Pregnancy Tracker: amma had modest weekly download numbers, with a notable peak of 954 in early October and a smaller surge of 274 in early December. Weekly active users remained relatively strong, starting at 6.4K and peaking at 9.3K in early October before stabilizing around 7K. Revenue for this app was minimal, with only $6 recorded in the quarter.
Pregnancy + | Tracker App maintained a consistent download rate, with numbers ranging from 188 to 313 throughout the quarter. Weekly active users showed a slight decline from 12.1K in late September to 9.3K in early December, with a recovery to 11.6K by the end of December. The app did not generate any revenue during this period.
Baby Domi-Kids Music& Rhymes, a newer entrant, had an uneven performance in terms of weekly downloads, peaking at 1K in mid-October but experiencing several weeks with no downloads at all. No revenue data was available for this app.
For more detailed insights and data, visit Sensor Tower.