Top 5 Parenting Apps on Android in South Africa Q4 2023

In the fourth quarter of 2023, the top 5 parenting apps on the Android platform in South Africa showed varied performances in terms of downloads, revenue, and active users. Below, we explore the trends for each app.

Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC experienced a significant rise in weekly downloads, peaking at 19.5K in the final week of December. Revenue also showed an upward trend, starting at approximately $542 in late September and reaching around $768 by the end of December. Weekly active users surged dramatically from 2.5K to 28.4K over the quarter.

Be Closer: Family location by Applabel LTD saw a decline in both downloads and revenue. Downloads fluctuated moderately, peaking at 367 in early October and ending at 212 in the last week of December. Revenue decreased from $340 in late September to $21 by the end of December. Active users also saw a decline, from 1.1K in late September to 442 by the end of December.

Screen Time - Parental Control by Screen Time Labs had a relatively stable performance. Weekly downloads remained consistent, with a peak of 593 in the last week of December. Revenue hovered around the $199 mark at both the start and end of the quarter. Active users increased from 485 in late September to 705 by the end of December.

BabySparks - Development Activ from BabySparks saw a decrease in all metrics. Downloads dropped from 76 in late September to 61 by the end of December. Revenue also declined, starting at $208 and falling to $53. Active users decreased from 209 to 162 over the quarter.

Huckleberry: Baby & Child by Huckleberry Labs had a mixed performance. Weekly downloads peaked at 1.4K in mid-October and ended at 591 in the last week of December. Revenue fluctuated, starting at $132 in late September and ending at $160. Active users increased steadily from 2.8K to 6.2K over the quarter.

For more detailed insights and data, visit Sensor Tower.