Top 5 Lifestyle Apps on Android in New Zealand - Q4 2023

During the fourth quarter of 2023, the top 5 lifestyle apps on the Android platform in New Zealand showcased varied performance trends. Here's a closer look at their weekly downloads, revenue, and active user metrics, as observed by Sensor Tower.

Z App from Z Energy saw its weekly downloads fluctuate throughout Q4. Starting at approximately 7K downloads in late September, the app experienced a dip to around 2.4K in mid-October before stabilizing and reaching about 5.7K in early December.

Life360: Live Location Sharing demonstrated a consistent revenue stream, peaking at $1.7K in mid-December. The app's weekly downloads ranged from 1K to 2.9K, with a significant increase to 2.2K in late December. Active users saw a growth trend from 34K to over 41K throughout the quarter.

Google Home had steady weekly downloads, starting at around 1.9K in late September and peaking at nearly 2.8K by the end of December. Active users remained robust, maintaining a range of 40K to 46K over the period.

Trade Me: Property, Jobs, Shop exhibited steady weekly downloads, fluctuating between 1.4K and 2.1K. Active user numbers varied, beginning at 47K in late September and peaking at over 50K in mid-November.

Pinterest saw its weekly downloads range from 1.2K to 1.7K. Active users remained strong, consistently hovering around the 200K mark, peaking at over 221K in late October.

These trends highlight the dynamic nature of user engagement and app performance in the lifestyle category on Android in New Zealand. For more detailed insights and data, visit Sensor Tower.